FAQs
Questions we hear often.
How we work, who we work with and what to expect. If your question is not here, ask us directly.
Working together
-
PropTech and B2B SaaS companies, multifamily owners and operators, property management companies, and the investors and advisors who back them. Most clients have a working product or portfolio, real customers and a team ready to grow.
-
Yes, once there is traction. We are a good fit when you have a product in market and paying customers. If you are still validating the idea, we are probably not the right partner yet, and we will tell you so.
-
We sit between a traditional agency and a strategic advisor. You get senior leadership that sets direction and the hands-on work to carry it out, from the same team. Strategy and execution never feel disconnected.
-
Both. Some clients need senior direction and accountability. Others need campaigns built, technology implemented or a brand designed. Most need a mix, and we shape the engagement around that.
-
Yes. We can step in to lead marketing at a portfolio company, assess what is working before or after an investment, or help a team get ready for its next round or an acquisition.
-
An experienced marketing leader on your team part time. We set strategy, lead the team and partners, report to leadership and own results, without the cost and commitment of a full-time executive hire.
-
We help you define the role, find the right person and hand off well. A fractional engagement that ends in a strong permanent hire is a good outcome.
-
Yes. We help you select the right tools, implement them and make the data useful, whether that is CRM and automation for a software company or lead management for a property management team.
-
Yes. We help operators with lead management, CRM and automation, reporting, and alignment between onsite teams and corporate, so the technology and the people work together.
Pricing and getting started
-
Every engagement is scoped and priced to fit your goals. Projects are priced on scope and deliverables. Fractional leadership and ongoing support are monthly. You will receive a clear proposal before any work begins.
-
Projects usually run a few weeks to a few months. Fractional and ongoing support engagements typically start with a set term and continue for as long as they are useful.
-
A 30-minute conversation about your business, your goals and what is getting in the way. You will leave with an honest read on where marketing can help most, whether or not we work together.
Still have questions?
Send us a note and we will get back to you directly.