Which Marketing Pipeline Metrics Should You Track, and Which Should You Report?
Tracking and reporting are not the same job. One helps your team run marketing. The other earns trust with sales, finance and the board. Here is how I separate the two.
Why Does Multifamily Lead Management Break Down as a Portfolio Grows?
What works at a handful of communities quietly falls apart at fifty. Here is where multifamily lead management usually breaks, and what to fix first.
How Should PropTech Companies Market to Multifamily Operators?
Operators do not buy software. They buy fewer problems on site and better numbers at the portfolio level. After working on both sides of the table, here is what I think PropTech marketing gets wrong.
When Does a PropTech or SaaS Company Need a Fractional CMO?
Usually earlier than founders think, and later than most consultants pitch it. Here is how I tell when a company is ready for senior marketing leadership, and when it isn't.