Marketing consulting for PropTech, B2B SaaS and multifamily
Marketing for your next stage of growth.
From strategy to execution, we deliver marketing that works, built for the realities of scaling a PropTech or multifamily company.
Who we work with
Built for companies with traction and a team ready to grow.
PropTech and B2B SaaS founders
You have a product that works, customers who value it, and a small team. You need marketing that matches where the business is headed.
Multifamily owners and operators
Lead management, CRM and automation, and alignment between onsite teams and corporate. We help the technology and the people work together.
Investors and advisors
Portfolio companies that need experienced marketing leadership now, without waiting on a full-time executive search.
What we bring
Senior leadership, creative thinking and hands-on execution, in one place.
Fractional Marketing Leadership
Senior direction and accountability before you need a full-time executive. When it is time to hire, we help you find the right person.
Brand, Campaigns and Growth
Positioning, brand and campaigns that connect what makes you different to the buyers who matter, and turn it into pipeline.
Marketing Technology and Operations
From choosing the right tools to implementing them and making the data useful, for software companies and property management teams alike.
Everything it takes to grow.
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Brand and Positioning
Messaging, positioning and visual identity that reflect what makes you different, designed to work everywhere your buyers see you.
Positioning and messaging
Visual identity and design
Brand guidelines and rollout
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Campaigns and Growth
Integrated campaigns that create demand, reach the right accounts and move buyers forward.
Demand generation programs
Account-based marketing
Paid media and digital
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Sales Enablement
The messaging, content and tools your sales team needs to have better conversations and win more often.
Sales narratives and decks
Competitive and value messaging
Marketing and sales alignment
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Content and Communications
Content that earns attention and builds trust with operators, owners and the teams who work with them.
Content strategy and planning
Thought leadership
Customer and product stories
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Events and Engagement
Events and experiences that start real conversations with buyers and customers, with a clear plan for follow-up.
Event strategy and selection
Field and hosted events
Pre and post-event programs
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Analytics and Operations
Marketing technology from selection through implementation, plus reporting your leadership team can act on.
Technology selection and implementation
CRM, automation and lead management
Attribution and performance reporting
A clear path from first call to results.
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01
Understand the business
Your goals, customers, team and what is working today.
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02
Identify the opportunity
Where marketing can make the biggest difference next.
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03
Develop the strategy
A focused plan with priorities, owners and measures.
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04
Build and execute
We do the work, alongside your team.
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05
Measure and improve
Track what matters and keep getting better.
Stay true to what makes you different while building what helps you grow.
That is where the name comes from. Growth should not require a company to give up the qualities that made it successful in the first place.
About StayGold Growth
Led by an operator who has built marketing at every stage.
Jennifer Chestnutt founded StayGold Growth after 21 years in multifamily and PropTech marketing. She started on the agency side with a graphic design degree from SCAD, then worked on both sides of the industry: with apartment owner-operators and publicly traded REITs, and with the technology companies that serve them.
She built the marketing team at a PropTech startup from the first hire through its acquisition, and led demand generation at a $10B global property management software company.
We bring that range to every engagement: senior-level thinking, creative instincts and the hands-on work to make it real.
Engagements shaped around your needs.
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Fractional leadership
An experienced marketing leader on your team, part time, for as long as you need one. When it is time for a full-time hire, we help you find and onboard the right person.
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Project-based
A defined scope, timeline and outcome, from a brand refresh to a marketing technology rollout.
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Ongoing support
A monthly retainer for steady campaign, content and operations work, with senior oversight built in.
Contact
Ready for your next stage?
Tell us where the business is headed and what you need help with. We will follow up to find a time to talk.
A 30-minute conversation about your goals
An honest read on where marketing can help most
No obligation and no sales pitch