When Should Marketing Get Involved in Growth Planning?
Growth targets carry assumptions about customers, demand, timing and investment. Here is why marketing should help test them before the number becomes a commitment, plus a worksheet to use with your team.
Case Study: What to Do When Someone Says “We Need a Campaign”
How a set of planning questions helped turn “fewer, bigger campaigns” into a go-to-market model teams could run, and the open decisions it brought to the surface.
How Does Experienced Marketing Leadership Help You Make Better Decisions?
Most marketing problems show up as requests. Here is how I use the information you already have to set clear priorities and make decisions your team can act on.
When Does a PropTech or SaaS Company Need a Fractional CMO?
Usually earlier than founders think. Here is how I tell when a company is ready for senior marketing leadership, and when it is not.